Frequently Asked Questions

Meritoo helps people and companies manage, repair, strengthen and protect their digital reputation. We are specialists in negative content removal, search result deindexing and strategic depositioning in search engines and AI reputation.

Removing content means taking it directly off the web or search engine, making it disappear completely. Deindexing means hiding the link from search results, although the content still exists on the original page. Meritoo analyzes each case to determine the most effective option based on the nature of the content, country, search engine and applicable law (such as the EU right to be forgotten).

Removal can be requested when results violate privacy rights, contain outdated, false or decontextualized information, or affect personal or corporate honor and reputation. It is also possible to act against defamation, fulfilled court rulings, identity theft or personal data leaks. Meritoo studies each case individually to apply the most appropriate route before Google, Bing or other search engines.

Time depends on the nature of the content and the platform. For legal removal or deindexing requests before Google, the process can take from 24 hours to 45 days. The average is between 2 and 8 weeks.

Before acting, we perform a thorough digital audit with our monitoring platform, analyzing which results affect your image, their visibility level, domain authority and content legality. From this diagnosis, we define a personalized action plan.

It is possible to act on a wide variety of sources: news in digital media, blogs, forums, social networks, negative reviews, old rulings or official documents. Each type of content requires a different approach: legal, technical or reputational. Meritoo evaluates the most effective route for each case and manages requests directly before the corresponding platforms.

All our services have a success guarantee. Before starting the service, you will sign an agreement specifying the content we commit to remove, deindex or push down. The time and percentage of guarantee will be detailed in the agreement for greater transparency. We work with a refund guarantee, meaning we return the proportional part of the unfulfilled objective if applicable.

Proprietary, patented, scalable, very powerful technology with a SaaS subscription model.

We work with more than 150 globally authoritative media that build trust with the public, of international/regional/local nature. The project manager will validate with the client from a list of media which one(s) will be used to publish. Publications and media selection are always validated with the client beforehand.

Yes, we will create strategic positive content to publish and rank in international/local/regional authority media to highlight your background, achievements, awards, strategic positioning or simply neutral content, all based on the reality of the person or company.

Yes, our platform works and impacts in any country you need.

Yes. Removal or deindexing of information is protected by current legislation, especially the General Data Protection Regulation (GDPR) and the right to be forgotten recognized by the EU Court of Justice. Meritoo works in accordance with European and international regulations, ensuring every process is performed ethically, legally and documented.

Once the contracted link is removed, it will not reappear in search results. This service acts strictly only on the link detailed by the client in the proposal. In the unlikely event the link reappears due to a search engine or media error, we would file a free second complaint.

For content deindexing, work is done through a request to Google in all EU extensions. In the rest of the world there are exceptions, depending on the nature of the content, where removal and deindexing is feasible. For example, content related to minors and other inappropriate content.

The right-to-be-forgotten law does not require search engines to deindex search results for terms other than the person's own name. If we request its removal directly to the medium and they accept, the content would cease to exist. That is, it would be removed from any search term.

We guarantee a transparent and professional evaluation before starting any management. Our clients receive verifiable progress and results reports. In strategies we measure the evolution of visibility and reputational impact through analytical tracking tools.

At Meritoo we have proprietary technology. We don't just remove negative information: we rebuild your digital presence with data-driven strategies, authority media and AI technology. Our approach is ethical, effective, personalized and completely confidential.

Yes. We work with individual clients, professionals, brands and corporations in more than 20 countries. We operate 100% online, allowing us to manage international reputation cases and adapt to the removal policies of each search engine or jurisdiction. We have worldwide reach.

Confidentiality is absolute. All cases are handled under non-disclosure agreements (NDA) and in accordance with GDPR. We do not share information with third parties and use secure channels for the exchange of data and documentation.

We use proprietary technology. We monitor Google, ChatGPT and Gemini to assess content visibility and its impact on your image and reputation. By offering it with a guarantee, we use an independent third party to provide only positions impartially.

Depositioning is a tactic that displaces content in search engines like Google to reduce its visibility and neutralize its impact. It involves moving negative content to the second or third page of search engines where traffic and visibility are nil. Meritoo achieves it through an ethical methodology that boosts other positive or neutral content upward. This content, such as news or blogs, can be old or new. We generate high-quality content in digital media, professional profiles, blogs or news portals.

Reputational link-building consists of building links from authority sites to positive content about you or your brand. This improves your search engine ranking and reinforces public perception of trustworthiness. Meritoo designs safe and personalized campaigns, avoiding penalizable practices.

When direct removal is not feasible, we apply deindexing or depositioning strategies. This drastically reduces visibility and focuses public attention on truthful and positive information. In all cases, we propose the most effective and transparent solution. Request a free no-obligation consultation of your case.

Success can aim to push down, deposition or boost content. Success is measured by the position and visibility of this content. For example, if you want to push down content, success would be removing it from the first page of Google or the first 10 positions. We measure the results so you can follow the evolution 24/7 in your control dashboard.

Yes. You have 24/7 access to a control panel. We offer periodic reports and tracking dashboards, where you can see the evolution of your case, the actions taken and the impact on search results. Communication with your reputation manager is continuous throughout the process.

Each case is unique. There are projects achieved in two months and others that take 10. It depends on what you want to achieve and the resources. In any case, from the first month you can see fluctuations, content indexing and movement.

The right to be forgotten is the legal basis for many of our actions. Meritoo processes removal requests before Google and other search engines invoking this right, when the published information is obsolete, irrelevant or harmful to the person or company affected.

AI-based search engines —such as ChatGPT, Perplexity or Gemini— don't just show links, but interpretations and summaries. This means a bad reputation can be amplified if models learn from negative information. That's why it's essential to optimize your presence in verified and updated sources.

Yes. We work with Generative Engine Optimization (GEO) techniques to ensure AI models find, understand and prioritize truthful content about you or your brand. This improves your visibility in generated answers and avoids biased interpretations.

GEO is the evolution of traditional SEO, focused on how large language models (LLMs) select and cite information. Meritoo optimizes your mentions and content to be reliable and citable sources by AI, increasing your digital authority.

Because they prioritize trustworthy, consistent sources with active presence. Brands with coherent digital footprints, good reviews and media coverage are interpreted as more "truthful". Meritoo works precisely on strengthening that authority footprint.

Through the creation and distribution of high-quality content in relevant media, optimization of professional profiles and reputational link-building strategies. All this strengthens your E-E-A-T (Experience, Expertise, Authority and Trust), key for search engine ranking and AI perception.

Meritoo was founded in Spain but has international reach and works 100% online. You can contact us through the web form or by email to receive personalized and confidential attention from any country.

Our software and methodology always works positively. Boosting positive and neutral content, such as news, both old and new. This way we displace harmful content out of the visible area in record time.

The online reputation service to displace content can be complex and each case is different. We have projects from €450 per month up to very large projects.

Timelines can vary by service type: from 72 hours (removal cases) to 6/12 months (depositioning).

Removal and deindexing requests to search engines, media and data protection agencies cost from €100 to €500 per link depending on the case.

The Transform service includes drafting and publishing texts in media if necessary. In addition, our proprietary technology allows old content to be repositioned for greater visibility.